You don't advertise your home for sale by putting up a sign in the back yard.
One of my colleagues used this phrase the other day to explain to a business owner the importance of having broad advertising when you're wanting to sell a business. It was brought home to me today with two client discussions. The first, a cafe owner, has been listed with us for 4 months and hasn't sold yet. However he is happy, as he has had a lot of interest and one firm offer that he decided not to accept after only 5 days.Read Story




