04 Jul 2022
Value, like beauty, is in the eye of the beholder.
When it comes to selling your business it pays to understand that value, like beauty, it is in the eye of the beholder. Let me give you an example. Let's take buyer A- The typical small business owner or Investor searching for a business to buy. To this buyer, purchasing your business is an investment and they see your current profit as a static figure they are simple adding to their own ongoing income.