Frequently Asked Questions

It is the one question nobody knows, but a good expectation to have is 4 to 9 months. We have had businesses sell quicker, and businesses sell slower.

The reality of timeframe is this. As long as your brokerage covers all of the major business-for-sale websites, they are servicing your business sale well, and you have priced the business correctly to market, it will happen in the quickest time frame possible.

If you need some advice around pricing your business for sale, take advantage of our free, no-obligation appraisal today by clicking here.

As a standard, we advertise your business without pictures, a specific address or a business name. Not only is this information not needed to get enquiries from buyers, but it significantly reduces the chances of a buyer approaching your business directly or somebody you don’t want knowing you are for sale finding out.

At Bonza, we go the extra mile to protect your business information with our two-step process:

A buyer must sign a confidentiality form before they are able to receive any information about your business. Our system emails you with the buyer’s details and purposefully waits 24 hours before sending the Business Profile. In the enquiry notification, there is a checkbox available for you to select should you wish to block any information being sent.

Generally speaking, you will have the following costs:

Accounting costs in preparing any additional financial information.

Legal costs if you choose to use a solicitor to assist with selling your business.

Broker fees, which typically include an upfront investment and commission on sale.

Potentially, lease transfer fees, but these are negotiated between the buyer and seller.

Potential capital gains tax after the business is sold.

A skilled business broker will cover most of these costs by negotiating the best possible price for your business.

On average, we receive over 100 brand-new buyer enquiries per day.

We market to our database of over 50,000 active buyers. We also average a business sale every business day. Businesses are transacting all the time, but you’ve got to be “in it to win it”. That’s where we come in.

Absolutely. Our Bonza Sales Consultants have decades of experience in business and franchise sales, and they will be happy to provide a free no-obligation appraisal.

Click here to find out what your business is worth or contact our team

No problem! We are here to help, just send us a message via the contact page or press the button to request a free no obligation appraisal and one of our business sales experts will be happy to contact you to provide guidance on pricing your business correctly.

Firstly you have a choice to advertise using one of the following pricing strategies.

A fixed price on your sale ($xxxxxxx negotiable),
Offers over price (Offers over $xxxxxxxxx), or
No price at all (Offers invited).

Generally speaking, having a price or at least a guide like an “offer over $xx” on your advertising is best and will receive more enquires. If you do not advertise a price, the very first question from any potential buyer will be “What is the asking price?”.Absolutely. Our Bonza Sales Consultants have decades of experience in business and franchise sales, and they will be happy to provide a free no-obligation appraisal.

A simple 20 minute questionnaire is all we need. One to two business days later, we will have a full Business Profile draft back to you to check.

Our professional copywriters have written thousands of Business Profiles that are built to convert enquiries into offers and can anticipate most questions that may be asked, better informing buyers and keeping you free to work on your business.

When selling your business, buyers will request information in order to make an informed assessment of its potential. The faster you provide this information and the faster you answer your buyer’s questions, the more likely they are to move forward on your business.

Rather than deal with each buyer’s questions individually, it really helps to have prepared a comprehensive Business Profile that answers as many of the buyer’s questions as possible, all in one place. Also, the easier you make it for your buyer to understand your business, the more confident they will feel to move forward on it.

It’s all about providing clarity to create confidence. Make sure your representation highlights your business in its best light, explains the purchasing process to a buyer (as many will be looking to buy their first business), and provides the buyer with an “Offer Of Purchase” document.

The Bonza Business Profile is included in our full sale service and covers all of the information your buyer needs to know to make a decision. It also guides them to make an offer on your business. You can see more about this on our full sale service page.

It’s a 20-minute questionnaire that we need you to complete. It contains simple information such as operation hours, lease end date, Q & A, social media coverage, etc. It’s quick and easy, and we are there to support you on this, should you need us. It doesn’t have to contain your financial information either, although some basic financial information is recommended.

When selling your business, buyers will request information in order to make an informed assessment of its potential. The faster you provide this information and the faster you answer your buyer’s questions, the more likely they are to move forward on your business.

Rather than deal with each buyer’s questions individually, it really helps to have prepared a comprehensive Business Profile that answers as many of the buyer’s questions as possible, all in one place. Also, the easier you make it for your buyer to understand your business, the more confident they will feel to move forward on it.

It’s all about providing clarity to create confidence. Make sure your representation highlights your business in its best light, explains the purchasing process to a buyer (as many will be looking to buy their first business), and provides the buyer with an “Offer Of Purchase” document.

The Bonza Business Profile is included in our full sale service and covers all of the information your buyer needs to know to make a decision. It also guides them to make an offer on your business. You can see more about this on our full sale service page.

Sign the listing agreement → complete a short advertising worksheet → approve the draft → it’s pushed to major sites within ~1 business day.

No. Ads are written confidentially; details are shared only after a signed confidentiality agreement.

No. Bonza manages all buyer enquiries, qualification, follow-ups and negotiation.  

All major business-for-sale sites (SeekBusiness, Business2Sell, BusinessesForSale, Bsale, Commercial Real Estate, etc.) plus Bonza’s 50k+ buyer database and socials.  

Bonza provides better value, saves you time, and negotiates to maximise price.

It’s the “face” of your sale, strong copy drives more enquiries and faster outcomes.

Usually a non-binding term sheet agreeing on price/terms before due diligence and formal contracts. Bonza negotiates first, then hands to solicitors.

Buyer verification of the business and its financials.

Strongly recommended before entering a contract of sale. We can connect you with appropriate solicitors.

Typically after a term sheet and contract signing; often 2–4 weeks pre-completion/transfer.

Negotiable, but typically a 10% deposit held in trust or third-party escrow.

Seller agrees to receive part of the price from future business earnings—only consider if cash flow supports it and the contract is robust.