The True Cost of Selling Your Business in Australia: Why 4% Commission Matters

When you’ve spent years building your business, every dollar counts—especially when it’s time to sell. Yet many Australian business owners don’t realise they’re paying double or even triple what they should in broker commissions.

The Industry Standard vs. Reality: Business Broker Commission Rates in Australia

Most traditional business brokers in Australia charge between 8-10% commission on the sale of your business. Let’s break down what this means for your pocket:

• Business selling at $500,000: You pay $40,000-$50,000 in broker fees
• Business selling at $1 million: You pay $80,000-$100,000 in broker fees
• Business selling at $2 million: You pay $160,000-$200,000 in broker fees

At Bonza Business & Franchise Sales, we charge just 4% commission.

That same $500,000 business? You pay $20,000. The $1 million business? $40,000. That’s a saving of $20,000 to $60,000 that stays in your pocket.

Why Are We Half the Price? Technology-Driven Business Brokerage

It’s not because we cut corners. It’s because we’ve invested in automated business brokerage technology that traditional brokers haven’t.

Our automated platform handles what used to require hours of manual work:

• One-hour response time to buyer inquiries (vs. industry average 24-48 hours)
• Automated buyer matching from our database of 50,000+ pre-vetted buyers
• Systematic follow-up that keeps buyers engaged throughout the sales process

This efficiency means we can deliver better results at half the cost of traditional business brokers.

The “You Get What You Pay For” Myth in Business Brokerage

Some brokers will tell you that higher fees mean better service. But ask yourself: what are you actually paying for?

With Bonza’s 4% Commission, You Get:

• A dedicated, qualified broker guiding you through every step
• Professional copywriting for your business listing
• Access to Australia’s largest database of pre-vetted buyers (50,000+)
• Our 90-day performance guarantee
• Escrow payment services and legal partner access
• National coverage across NSW, VIC, QLD, and WA

All at 4% commission, half the industry standard.

What Could You Do With That Extra Money?

Think about what an extra $30,000, $40,000, or $60,000 could mean when selling your business:

• A better retirement cushion for your future
• Seed capital for your next business venture
• Paying off remaining business debts completely
• A well-deserved holiday after years of hard work
• Investment opportunities you couldn’t afford otherwise

How Bonza Saves You Money: The Technology Advantage

Traditional Business Brokers:

• Manual buyer inquiry responses (24-48 hours)
• Limited buyer database (hundreds)
• Manual follow-up processes
• High overhead costs passed to sellers
• 8-10% commission rates

Bonza Business & Franchise Sales:

• Buyer responses within hours
• Massive buyer database (50,000+)
• Follow-up systems
• Technology reduces overhead
• 4% commission rates

The Numbers Don’t Lie: Real Savings for Australian Business Owners

Business Sale Price

Traditional Broker (8%)

Bonza (4%)

Your Savings

$300,000

$24,000

$12,000

$12,000

$500,000

$40,000

$20,000

$20,000

$750,000

$60,000

$30,000

$30,000

$1,000,000

$80,000

$40,000

$40,000

$2,000,000

$160,000

$80,000

$80,000

Why Low Commission Doesn’t Mean Low Quality

Since 2017, Bonza Business & Franchise Sales has:

• Helped over 700 Australian business owners sell their businesses
• Averaged one business sale per business day
• Maintained a 90-day performance guarantee (no other broker offers this)
• Built a 50,000+ pre-vetted buyer database
• Achieved one-hour response times to buyer inquiries

Our results speak louder than our prices.

What Business Owners Say About Our 4% Commission

The main concern we hear: “Why pay upfront fees alongside commission?”

Our answer: Transparency. Our 4% commission is the lowest in Australia, and our upfront fees cover professional copywriting, listing creation, and marketing setup. No hidden costs. No surprises.

The Bottom Line: Smart Business Owners Choose Value

Selling your business is one of the biggest financial decisions you’ll ever make. You deserve:

• Transparent pricing without hidden fees
• Efficient technology that works 24/7
• Fair commission rates that reflect modern business practices
• Proven results from experienced brokers

At Bonza, we’ve helped over 700 Australian business owners sell their businesses since 2017. We average one sale per business day, not because we charge the most, but because we deliver results at the fairest price.

Speak to our sales expert.

Thinking of selling? Talk to the highest selling business sales team for a free appraisal of your business today.