Sell Your Business with Confidence.

Selling your business with Bonza starts with a simple, confidential phone call.We take the time to understand your goals and, if needed, provide a no-obligation price appraisal so you have absolute clarity before deciding how to proceed.

Once you’re ready, our marketing team builds a confidential listing and professional business profile that clearly showcases your business and answers the questions buyers care about most. Your opportunity is promoted across Australia’s leading business-for-sale websites and to our active buyer network.Your dedicated broker then manages the process end to end, handling enquiries, negotiations and settlement, so you can focus on planning your next chapter with confidence.

The value of a business often depends on its current performance, however, other features can play a big role in its value. If the business is profitable, it is usually valued using a multiple of adjusted profit (profit after add-backs), sometimes alongside asset value. If it is not currently profitable, valuation focuses more on opportunity and the foundations a buyer can build on.

Beyond the numbers, buyers also look closely at factors such as location, branding, online presence, growth potential, lease length, reputation, licenses, vehicles and systems. These factors are considered alongside current buyer demand to arrive at a realistic price that reflects both the business today and its potential.
No matter the situation, most businesses are saleable, as long as the price is right.

As a general guide, most businesses sell within 4 to 9 months when they are priced correctly and presented clearly to the market.

While exact timing can vary, experience shows that a few key factors make a significant difference: realistic pricing based on the business’s current position, strong exposure to ensure serious buyers aren’t missed, clear and professional presentation to reduce uncertainty, and a broker who actively manages the process.

When these boxes are ticked, sales usually fall within this timeframe. If one is missed, the sale can take longer than expected.

To get your business ready for sale, only a small amount of information is needed upfront.
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This usually includes profit and loss statements, lease details (if applicable), a high-level summary of equipment. To make things straightforward, we guide you through two simple forms. A 10-minute form to prepare your advertising and a 25-minute form to build your business profile. More detailed documents are typically only needed once a serious buyer is found and the sale moves into due diligence.

Yes. Businesses are often sold based on their opportunity, not just their current profit. Even if your business is breaking even, operating at a loss, or going through a slower period, it can still be attractive to buyers looking for established client relationships, licences, staff, equipment, online presence, brand recognition or a solid operational foundation.

The key is pricing the business appropriately for its situation and presenting the opportunity clearly to the right buyers across the market.

Many business owners choose to sell confidentially, and protecting your identity is a key part of the process. Your business is marketed using confidential advertising that does not disclose your business name. We can build it as vague as you wish, and your advertisements will only go live once you are comfortable and give us the go-ahead. Information is only released to buyers who have signed a confidentiality agreement.

Bonza also provides an additional layer of control. You receive notifications showing all buyer names and have a 24-hour window to block any buyer you do not want receiving your information.

The first step is a free, confidential conversation with a Bonza business sales consultant. This gives you the opportunity to ask questions, talk through your goals and gain a clear understanding of how selling a business works. If you wish, we can also provide a free price appraisal, so you have clarity around your options before deciding if and when to proceed.No pushy salespeople. Just genuine business sale consultants ready to help.