Amber's Christmas Sale Success
Christmas is a time to unwind and spend time with your family and friends. Many business owners think this is the worst time to have your business on the market but in fact it is the best time! With more free time on their hands and fewer businesses on the market, buyers have more time to send researching their next big step, so it’s important to take advantage of this.
Amber’s journey as a business owner started when she opened a café. A year down the track, Amber decided she wanted to move her career in a different direction.
As the 2020 Christmas holidays approached, Amber contacted Bonza to see if we could help with the sale of her business. She was hesitant at first and was considering waiting until the New Year to list, but after a run-down of what happens this time of year, she decided to take her business to market the week before Christmas.
Working hard Bonza was able to ensure all of Amber’s advertising was in place before we went on Christmas break allowing a stream of enquiries to come in. Amber’s advert was turned live on the 17th of December with her first enquiry received the very next day. During her time listed with Bonza Amber received a total of 21 enquiries and two offers. The first offer was made during the first week of January.
With Bonza’s automated systems, we have been able to utilise virtual connectivity, combined with cloud-based systems to deliver a highly effective business sales process. This tried and tested, flexible business model, delivers real people, combined with automated systems to always deliver a highly efficient service no matter the time of the year. Deciding to list her business for sale and advertising it across the Christmas period allowed us to nurture buyers during a time when normally most business brokers would be closed.
Keen to move on to a new opportunity, Amber took the best offer, and the business went to contract. From start to finish Amber’s business was listed for 83 days, which truly showed the advantage of listing during the busy holiday season.
It’s not a Christmas miracle that got this business sold, but a smart decision by Amber and Bonza’s unique five-star service.
If a business sale is on your Christmas list this year, contact us today and leave the rest to us.
