The Importance of Marketing – Katrina Sells Her Online Business
Good business owners are cautious with their advertising expenditures, assessing their options and insist on an accountability and effectiveness evaluation. It’s critical to remember that marketing is not a cost; it’s an investment that should generate a profit. Business brokers offer the knowledge, skills, and buyer database resources to help you target your business selling investment and maximise your profit.
When Katrina approached Bonza to sell her business she had a lot of knowledge about how to effectively market her business’s products successfully but was unsure what needed to be done to sell her business, as she had never sold one before.
The Bonza team has many years of industry experience and has sold more businesses than any other broker through our proven systems and processes.
We equate our success down to a few minor factors; firstly, identifying the buyer; by determining and comprehending their motivations. Are they looking for something they can manage themselves or something they can entrust to a manager? Do they want to work in an industry they enjoy or do they want a business that will allow them to earn money while working fewer hours? As a team of experienced business brokers, we are aware of diverse buyer motives and how the appeal of your company may suit them.
Once we have a good understanding of your prospective buyer’s objectives, they will be able to advertise your business in the appropriate locations. Remember that discretion is a critical aspect of a successful business sale, consequently knowing how to market without giving away certain details about the business is crucial. A good business broker knows how to reach your possible buyers, whether through web advertising, or privately through their established and growing database network of investors and buyers.
Secondly, monitoring and reporting are important aspects of a broker’s job. It is essential to recognise if your business sales marketing efforts are succeeding, a good business broker keeps track of your marketing activities and reports back to you on its progress. The broker will then adjust or tweak marketing as needed to ensure you get the greatest possible result and Bonza has the systems in place to do this. Investing in a business broker gives you the best chance at a higher sale as they have the background and industry knowledge of what works and what doesn’t.
From start to finish the sale process only took a total of 5 months. During Katrina’s time listed with Bonza, she received a total of 77 enquiries which is an outstanding result.
If you own a business, you are aware of the value of marketing. Marketing has allowed your buyers to learn about you, what you have to offer, and why you should be chosen above your competitors. You wouldn’t have been able to perform at your best without marketing. The same is true when it comes to selling your business. Always regard marketing as a necessary expense when seeking to sell your business. It will ensure that you discover the correct buyer, locate that buyer, and have the deal completed in a professional manner.
