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You don’t advertise your home for sale by putting up a sign in the back yard.

 

“You don’t advertise your home for sale by putting up a sign in the back yard”. 

One of my colleagues used this phrase the other day to explain to a business owner the importance of having broad advertising when you’re wanting to sell a business.

It was brought home to me today with two client discussions.

The first, a cafe owner, has been listed with us for 4 months and hasn’t sold yet.  However he is happy, as he has had a lot of interest and one firm offer that he decided not to accept after only 5 days. Prior to joining Bonza he was listed with a local broker for 12 months and had 1 enquiry in the whole time.   The owner’s comment “this broker wasted 12 months of my life” really struck a cord. The broker had overpriced the business and then after signing it up exclusively, had left it to rot.

This owner has now optimised his selling options and is well on the road to getting a sale.

The second, the owner of a freight business. Listed with a bigger name brokerage for over a year the owner commented “I didn’t get one interested party in 12 months with the other mob and we have three parties currently discussing offers…the service difference is incredible.”

So how do we do it? Well it’s not magic, it is the result of 30 years of know-how built into a service that really does give you the best opportunity to sell your business by advertising broadly, responding quickly and professionally and always following up.

We use cutting edge technology, designed for purpose, to keep our efficiency up and costs down, meaning that we run business sales to a process that works.

Talk to us about how our full service package maximises your sales potential.  Call us now on 1300266922

After all

“You don’t advertise your home for sale by putting up a sign in the back yard”. 

 

 

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